Monday, 20 October 2014

Get Your Website on Google in Four Easy Ways

ways-to-top-ranking
Four quick and easy ways to get your website on Google

Most businesses want simple and fast alternatives to their problems. They want higher positions on Look for engines and they want them now.

That’s why there are so many organizations that provide seemingly simple and fast ways to get listed on Look for engines first outcome web page. What do they cost? Can your business afford them?



Four quick and easy ways to get your website on Google
There are many different resources and solutions that promise a speed up to Look for engines google search. Here are the most popular offerings:

Buy hyperlinks from great PR pages?

Some organizations sell hyperlinks from great PR webpages. Links from these webpages used to give your website positions a increase in Look for engines google search. Some of these hyperlinks still work.

The problem with these hyperlinks is that Look for engines doesn’t like them at all. Since Look for engines Penguin up-dates, compensated hyperlinks can get your website into significant trouble and your website might lose all of its positions.

Join a back-link network?

Some organizations provide private weblink systems. If you be a part of these systems, your website will get hundreds of inbound links with very little work.

Just like compensated hyperlinks, these system hyperlinks used to have a positive effect. Unfortunately, these hyperlinks are against Look for engines TOS and Look for engines will downrank your websites if they find out that you participate in a weblink system. Several weblink systems have been punished by Look for engines during the last few months.

Quickly get inbound links from public press websites, boards and blogs?

There are several software programs that automatically make inbound links from public press websites, boards and blog comments. To get these inbound links, the resources make bogus records on several websites and then they make thin material with a back-link to your site.

Until recently, you could give your website a significant ranking increase with this method. Look for engines anti junk up-dates have stopped this. If you use these resources, you invite Look for engines to penalize your site. All resources that use bogus public networking records are spamming resources.

Quickly fill your website with content?

Everybody knows that websites need material to get great online search motor outcomes positioning positions. The easiest way to get material rich websites is to reproduce material from other websites on your website.

There are several scripts that will scrape other websites and remix the material. If you use this on your own websites, you will soon find out that Look for engines Panda update doesn’t like it.

How much do these solutions cost?

The organizations that provide the solutions above charge $100-$1000/month. When you consider that all of the alternatives are nearly fully automatic, this seems to be a relatively good price.

The problem with the techniques mentioned above is that they all will get your website banned from Look for engines google listing webpages sooner or later. Look for engines thinks that these techniques are junk and they are right.

You can get short term outcomes with these techniques but it is only a matter of time until your website will be punished. That’s the real price of these simple and fast SEO alternatives.

Checklist: when to prevent the techniques above
If your answer to one of the following three questions is ‘yes’ then you should prevent the techniques above at all costs:

  •         Does your company have employees or investors?
  •         Is your website the primary source of your income?
  •         Would losing most of your visitors be a disaster for your income?

If you want to get higher positions on Look for engines without risking your website, use secure seo techniques. Safe SEO techniques are seo techniques that play by the rules. If you optimize your websites with these techniques, you will get higher positions that last.

Earn $100 Monthly Online Without Investment

Earn $100 Monthly Online Without Investment

With the many available job possibilities today, more and more individuals want to look for methods to earn cash through the world wide web, which can provide you more income but still have more here we are at your family. Searching for generating income free online can be easy but you have to be very careful in selecting an opportunity because there are a lot of scam artists online that just want to get cash from individuals.


Earn $100 Monthly Online Without Investment

You need to know some important steps to help make sure that you are selecting legitimate online possibilities. The first thing to do is to determine a unique topic that is well-known among the crowd. Once you have chosen a topic, you will be able to come across various items that can be profitable for you. This can help you especially when you are starting your own online promotion project. Another thing that you have to do is to know more about the different methods regarding online promotion.

You can discover www.elance.com a lot of methods in generating income $100 moth free online without investment. It is recommended to devote some period of time in learning about keywords and seo if you want to succeed. Once you know how these aspects work, you will be able to do efficient methods to generate income online.

To gain more benefit, it is best to make your own web page that can help you develop your promotion. Through your web page, you can quickly enhance promotion and make them available to individuals all over the world. Furthermore, it will be helpful to discover efficient methods to targeted traffic your web page to be able to take advantage of your income generating project. Composing high-quality articles and submitting them to various article submission sites online is a great way to generate individuals to your web page. Remember that this is one of the most key elements in online promotion.

You can also generate income online through promoting your items. You can make your own craft, buy rights to resell PLR items or hire somebody else to make items for you. To be able to advertise your items, you should make efficient e-books online through writing an e-book, developing a video or recording an audio. Furthermore, you can also make a course wherein individuals can learn how to do certain things. Many individuals offer their own items online because of the fact that they can keep all the earnings. However, if you want to offer your own items, keep in mind that you need to take a while in developing your items before you acquire benefit.

There are also a lot of various independent websites where you can work as a independent employee. Most web page welcome bids on their available jobs and if you know a lot of skills such as writing, web designing and web programming, you can locate a independent job online.

These days, sales are very well-known and many individuals prefer buying stuff from sales than the usual currently have. You can quickly generate income through promoting items online. However, this method may require you to pay for the shipping cost. You need to deliver every product to your customer.

Earn $100 Monthly Online Without Investment

Make Classified Ads Website to Eran Money

Undoubtedly, large classified ads websites such as Craigslist or Oodle are one of the most visited and popular sites on the web. Because of the immense targeted traffic, they are highly profitable.

You may think that you have no chance to compete with them, but since classified business is huge, there is always place for everyone. However, you have nearly no chance to compete with these giants, so you need to make specific websites.

Here are some tips on what sort of classifieds site you can build to be successful.


    Niche – Make one for a theme. For example, one for toys, types of cars, bikes, car parts etc.
    Local Listings – Create one for a city, district or for a county. Local job or real estate listings can be highly profitable.

If you build the ones above, you will have a better chance to outrank the big ones and offer more valuable service for advertisers and for the buyers.

What are the best platforms to create a classified website?

You do not have to be an expert considering that there is various software you can use. There are free and paid ones. You can find scripts which are standalone ones and there are extensions for different content management systems. No matter which you choose, you will find easy to create your classified website as in most of the cases these tools include all the functions you will need,and you will only need to learn how to use them effectively.

I think, the best solutions are WordPress classified themes or plugins. If you have ever used WordPress, you know how flexible and user friendly it is. A classified theme is an out of the box solution. You only need to install the theme, and it turns WP to a complete classified site with all the function that are necessary and with proper layout and style. Plugins are a bit harder to use as they add necessary functions, but you will need to find and customize a theme.

Here are some of the advantages of using WordPress themes.

  •     Easy installation, members and ads management.
  •     Users have their own panel where they can add, remove or modify their advertisements.
  •     Paypal integration to ask fees for submissions or for featured listings.
  •     Built in SEO functions.
  •     Integrated Google Maps
  •     Customizable forms
  •     Auto expire listings
  •     Blog section to share related articles.
  •     Shortcodes for easier customization.
  •     Coupon code creation feature.
  •     Customizable email templates.

Moreover, there are some free scripts you can use. The best ones are:

    Osclass – This is an open source highly customizable script with great design.
    Noahs – It is one of the most popular free software, it also has a paid version.
    Almond – Not so well-known, but maybe the best for making Craigslist clone.
    Open Classified – I think, this software has the best looking layout.

No matter which solutions you will use – open source PHP scripts or a premium WordPress theme – always make tests to find out if they will suit your needs and easy to use for the visitors and members. In addition, use a hosting which is reliable.

  •     Test the submission forms if you can customize the fields.
  •     Give a try for the members area to see how the advertisers can manage their advertisements.
  •     See what sorts of monetization features it offers.
  •     Check the navigation and layout to see how easy it is to use.
  •     Test the upload functions.
  •     Post free or paid listings.
  •     Enables to add custom fields.

What are the best ways to get traffic?

If you build a niche or local portal and it is search engine friendly, you have a better chance that it will rank in search engines easier, but without content it is nearly impossible. In order to have content ask your friends and family to posts some ads on your site and promote it on social networking places like Facebook and Twitter. You can also get in touch with other local websites. You can also try services such as Google Adsense.

Starting an advertisement site is not easy, that is the reason most of the sites are closed after some months. You need to promote it as many places as possible continuously and most importantly never give up. Once you have many listings, you will get more organic traffic.

How to make money from classified ads website?

The first thing you have to understand is that you can only make money if you have traffic, so SEO and promotion is crucial to make money. On the other hand, once you have lots of traffic there are many ways you can generate income.

Some of the most commonly used methods for monetization are the following ones.

  •     You can sell ad spaces.
  •     Placing Google Adsense site-wide.
  •     Ask a fee for featured listings.
  •     Make paid plans.
  •     Offer membership packages.

OLX Classifieds in Uganda is the best example of classified sites from where you can get a lot of ideas.
Conclusion

If you want to make a successful classified website you need to do many tasks, which may be time consuming, but if you do the thing properly, you can have an online business which makes you money constantly.

Sunday, 19 October 2014

How to Make Better Landing Page

Landing Page
Landing pages can be powerful, if used effectively. The first page visitors see when they land on your website is the landing page, so by definition, a simple static homepage or content page can be a landing page too. Customized landing pages sure help users in some cases, what do search engines think about? Today, we'll talk about landing pages that are frowned upon, and things that will make your landing pages great.

How search engines look at landing pages

For the most part, search engines encourage webmasters to have landing pages as they are good for channeling sales. But what they don’t endorse is low-quality pages that only have a call to action and a conversion link - no content of value. Here’s what Google looks at when ranking landing pages;

    Originality – It goes without saying that the content on the page shouldn't be present anywhere else on the web.

    Relevance – This is what the Google Panda is all about. A page should deliver what was promised in the title and meta description on the results page. It makes for a poor user experience if users have to work for the desired information (further clicks, content hidden or subdued by within other irrelevant content etc.)

    Availability – The information should be readily available. I have seen websites ask for email subscription in a popup, which only disappears after you comply. Hiding information behind an opt-in form or an unnecessary call-to-action won’t score you any points with search engines.

How to improve your landing pages?

Often the best sources of best practices are search engines themselves. Both Google and Bing have support pages to help webmasters design a better landing page experience for their users. Here are some useful best practices;

Pack a punch of value and relevance - This means centering the text around the text you used in your ads, and around y our keyword. It means providing useful information directly relating to your product and the keyword. Essentially, it all boils down to one thing; providing the information necessary to convince a user why they need your product.

Make content easily accessible
- Make sure users can find your contact information, either on the landing page or through an easily-accessible about page. Make sure that, any time you ask for personal information, you’re explaining why you need it. Make sure that any sponsored links or affiliate ads are clearly marked. Make sure that you aren’t hiding anything from your potential customers.

Improve navigation - A segregated landing page reduces choice, but it hurts your ranking. Work to make it as easy as possible for users to find answers to any questions they may have. If they can’t find it on the landing page itself, make sure you clearly link to a page where the information can be found. Avoid using pop-ups as anything other than exit converters.

Speed - Make sure your landing page loads quickly. More so than a normal organic search, a PPC landing page needs to load extremely quickly. If your page takes longer than a second to load, users are going to bounce and you’re going to be wasting money on clicks.
You also need to make sure you’re following Google’s advertising policies, or you risk being removed from their PPC systems entirely.

We'll soon share examples of great landing pages that we think are inspiring. If you have any in mind, feel free to ping us and we'll include them. 'til then, stay tuned :)

New Snippets In Search Results by Google

Google web search has evolved greatly in recently years. Developments like the Knowledge Graph and other data sources provide users with highly relevant structured data. More recently though, Google made some unwelcome changes to the search snippets by removing authorship data from search results. The changes now make sense as Google announces the addition of some new data to search listings. The new snippets are called Structured Snippets.

Structured Snippets is a new feature integrated into search results that incorporates facts into individual result snippets. Interesting and relevant facts are extracted from the content page and displayed on search results. These can be important dates or events, technical specifications and features, price etc.

For example, if you search for a comic icon, say superman, you can see some extra information next to its Wikipedia entry such as creator, first appearance, origin etc.

superman



This feature isn't limited to Wikipedia entries. When you search for a gadget, you will see some of its features displayed right there on search results.


Since this feature isn't exclusive to a select few sites, we can hope to see more of these snippets soon. Here's Google's explanation for the new 'richy' rich snippets;

    Structured Snippets is the latest collaboration between Google Research and the Web Search team employing that data to seamlessly provide the most relevant information to the user. We use machine learning techniques to distinguish data tables on the Web from uninteresting tables, e.g., tables used for formatting web pages. We also have additional algorithms to determine quality and relevance that we use to display up to four highly ranked facts from those data tables.

A good question that can be asked is, how will Google asses the quality of facts surfaced by theses structured snippets? Google says that will wary according to page content, but that just means another black box which webmasters will speculate about, but will never really understand.

Let's hope Google has done better homework on this one compared to what it did with sitelinks. We'll keep you updated about these structured snippets so that you will be able to add relevant ones to your site as well to improve your click-through rate. Stay tuned :)

How To Check Optimal Crawling of Website?

It is one thing to create a website and put up some content, but quite another to get it noticed by Google. Often, the more content you have, the higher your number of crawled and indexed pages in search engines. But that is not always the case. If the crawling process is not optimal, search engines might miss out on some of your content. Today, we have some guidelines for you from Google, explaining which fields in sitemaps are important, when to use XML Sitemaps and RSS/Atom feeds, and how to optimize then for Google.

 XML Sitemaps or RSS feeds?

The first question that you could ask is, which to use; XML Sitemaps or RSS/Atom feeds? Should you use RSS/Atom feeds alongside XML Sitemaps? XML Sitemaps are an indispensable part of your site, and they describe a whole set of URLs within it. On the other hand, RSS/Atom feeds describe the most recent changes.
RSS


 The problem with XML Sitemaps is, they contain complete site information, and hence are much larger than RSS feeds. Ergo they're also downloaded less frequently. So it's not a question of why, and rather why not use both these formats? Each has its own use, and complements the other.

XML sitemaps give Google information about all the pages on your site, while RSS/Atom feeds let Google know what has been most recently updated on your site. Google also adds that “submitting sitemaps or feeds does not guarantee the indexing of those URLs.”

Sitemap and RSS feeds best practices

In order to optimize the crawl process, you should use XML Sitemaps along with RSS/Atom feeds. Here are some best practices for them from Google.

  •     The two most important pieces of information for Google are the URL itself and its last modification time.
  •     Only include URLs that can be fetched by Googlebot (ie, don’t include URLs blocked by robots.txt).
  •     Only include canonical URLs.
  •     Specify a last modification time for each URL in an XML sitemap and RSS/Atom feed
  •     For a single XML sitemap, update it at least once a day and ping Google each time.
  •     For a set of XML sitemaps, maximize the number of URLs in each XML sitemap. The limit is 50,000 URLs or a maximum size of 10MB uncompressed. Ping Google when each XML sitemap is updated.
  •     When a new page is added or an existing page meaningfully changed, add the URL and the modification time to the RSS/Atom feed.
  •     In order for Google to not miss updates, the RSS/Atom feed should have all updates in it since at least the last time Google downloaded it. The best way to achieve this is by using PubSubHubbub.

Good luck getting your webpages crawled quickly :)

Saturday, 18 October 2014

Five Useful iPad Apps for Blogger

Blogging is fun. But you know what's more fun? Blogging on the go! Ever since Apple first launched the iPad, people have been increasingly drawn towards mobile solutions to their daily-life routines. And being the geekier of the lot, Bloggers too have found gadgets that help them be more productive. Apple announced the launch of a new iPads yesterday, and we figured people would be flocking towards these Apple devices right now. If you are an iPad or iPhone user, or are planning to buy one, here are some apps that are going to help you blog!

 Today, we're going to take a step out of the ordinary WordPress and Blogger apps, and look at some other well known, and lesser well known apps that every blogger should have!

1. Blogsy

An app designed purely for the iPad, and your one-stop-shop for all your blogging needs. It allows full access to a wide variety of blogging platforms such as WordPress, Tumblr, Blogger, Squarespace, and more. You can also manage your Flickr, YouTube, Vimeo, Instagram, and Facebook accounts right from the main page. Use the drag-and-drop feature to add photos and videos from your social networking sites into your blog posts. Create links from websites with one touch. Use gestures for such adjustments as bold print and text alignment. Create and edit posts and schedule them for publication while on the go.

An absolute must application for blogging enthusiasts.

blogsy


 2. Squarespace

Squarespace is a lesser-known, but incredibly beautiful web-building platform that allows users to craft elegant websites. This official app gives you complete access to editing and managing your Squarespace content from multiple accounts. You can create and edit posts using the company’s Layout Engine, add photos, format text, and create links while on the go. Keep track of comments and reply to readers with little effort. You can even mark a comment as spam “with a flick of your finger.” Instead of logging in and out of different pages, this app allows you to toggle between websites seamlessly

3. Day One

If you're all for a comfortable writing experience, then this is the app for you. Day One is an awesome journalism app that gives you a nice writing experience with lots of customization features such as writing reminders, social media integration, etc.

4. Posts

Whether you use Blogger or WordPress, or even both, this iPad app helps you create and publish great content from anywhere. If you manage multiple blogs, you’ll have easy access to all of them and be able to check on everything at a glance. Browse your content by date by checking the built-in calendar. Create, edit, and publish content, including image layout and video uploads. Receive notifications when someone comments and then edit and respond from within the app. Work offline, including creating and editing new and previously published posts. All work will be saved in the “outbox” and published when you are back online.


 5. OneNote

Microsoft's OneNote is so much better than many other note-taking applications. Sure, it might not be as rich as Evernote, but even so I always prefer OneNote. For one, it has simpler and better note management, and you can organize better hierarchies (notes within sections within notebooks etc.). And for another, you can access OneNote so easily. It comes bundled with Microsoft Office suite (Word, Excel etc. 2013). You can access your notes from a web browser too, not to mention the cross-platform app that's available for iOS, Android and Windows platforms.


Also, am I the only one who likes Microsoft's flat UI design? :)

This was my collection of the must have blogging apps for your iPad. What blogging apps do you like? Leave your responses in the comments section below. Cheers :)

Monday, 13 October 2014

Get Free 100 dollar Bings Ads Credit

Are you a webmaster? Bing Webmaster Tools can help your website grow! Now only do you get an essential set of tools to master Bing search, you can now also get free Bing Ads credit! The winter holiday season is coming up, so now would be a great chance to accelerate your website's opportunity to get ahead as people prepare for the holiday shopping. Bing is giving you an opportunity to advertise your products by giving you free $100 Bing Ads credit!

To help you get started with your Holiday Season ad campaign and attract more holiday shoppers, the Bing Ads team is providing all users that are not part of the the Bing Ads program $100 ad credit for free as a signing-up bonus. You can spend this credit advertising on the Yahoo! Bing Ad Network.

How to get the free $100 credit?

If you are a Bing Webmaster Tools user that has not yet signed up with Bing Ads, check your inbox where you get your usual Bing Webmaster notifications for a special offer email from Bing containing your coupon code, the instructions on how to get into the Bing Ads program, and the exact offer details pertaining to your country.

On top of that, Bing will start reminding you of this opportunity and your coupon code inside Webmaster Tools itself. Simply look for the little banner at the bottom of the Webmaster Tools navigation menu when you've logged into one of your sites. It will look something like this:


A click on this banner will reveal your coupon code and provide you with instructions and the exact offer details. You will also find a copy of the offer in your Message Center once you log into Webmaster Tools. This comes in handy in case you either missed the invite email or in case you never ticked the right communication preferences box in your Webmaster Profile.

Now you will get $100 in free advertising credit just for signing up with Bing Ads!

Why use Bing Webmaster Tools?

Bing Webmaster Tools is being used by many webmasters, site owners, and search marketers who like to stay up-to-date on how their web site is performing in Bing and Bing-powered search results.

Millions of content publisher share their Sitemaps, Crawl Preferences etc, allowing their websites to shine on Bing.com, Yahoo!, and other places powered by Bing. As such, Bing Webmaster Tools is certainly an essential set of tools to master to be successful in in Bing and Bing-powered search.

The caveat

Right now, the offer is only available in the following countries (Please note that the offer amount and currency varies by country/region as well)

Argentina, Australia, Austria, Brazil, Canada, Chile, Colombia, France, Germany, India, Italy, Mexico, Netherlands, New Zealand, Norway, Peru, Spain, Switzerland, United Kingdom, United States, and Venezuela

Happy advertising! :)

(Originally appeared on Bing webmaster blog)

Transfer Money with Twitter in France

If you had social networks like Twitter pegged as mere amusements, then you couldn't be more wrong. Social media finds its uses in many daily-life situations, the most recent one being wire transfer. If you live in France and want to send money over to someone, you can do it as simply as making a tweet. Your 140 characters might be worth real money soon. Perhaps the New Social Order is upon us!

 Groupe BPCE, one of France's largest banks, is working with Twitter to enable money transfer via tweets. This enablement will be done by BPCE's electronic money division, 'S-Money'. The move comes after Twitter's own initiative to earn additional revenue beyond advertising, and the recently added 'buy' button to enable purchases on the network.

    Groupe BPCE is the first banking group to offer individuals a payment solution where they can transfer money with a simple Tweet," CEO Groupe BPCE said in a statement. "This S-Money initiative opens up a whole new range of payment possibilities on the social networks.

 Twitter is racing other tech giants Apple and Facebook to get a foothold in new payment services for mobile phones or apps. They are collaborating and, in some cases, competing with banks and credit card issuers that have run the business for decades.

The bank said last month it was prepared to offer simple person-to-person money transfers via Twitter to French consumers, regardless of what bank they use, and without requiring the sender know the recipient's banking details.

    "(S-Money) offers Twitter users in France a new way to send each other money, irrespective of their bank and without having to enter the beneficiary's bank details, with a simple tweet," Nicolas Chatillon, chief executive of S-Money, BPCE's mobile payments unit, said in the statement.

 The S-Money service  allows money transfers via text message and relies on the credit-card industry's data security standards.

The payments space, however, is more mature and becoming increasingly crowded. Square, Venmo, Google and others all already offer for users to pay one another seamlessly. But that's not to say that Twitter wouldn't be interested in pursuing a true peer-to-peer payments service, but for now, it's just letting banks experiment with it on their own.

Twitter hasn't released the particulars of how this service will actually work. It will do so in a press-conference today, and we have high hopes. We need to see more such services in other countries as well.

What do you think about Twitter's initiative to let users transfer money via Tweets?

Sunday, 12 October 2014

5 On-Page Optimization Techniques in 2014

What is On-Page Optimization?


Webopedia defines, “On-Page Optimization refers to factors that have an effect on your website or webpage listing in natural search results. These factors are controlled by you or by coding on your page.”

What does SearchMetrics.com has to say about On-page Optimization:

On-page Optimization refers to all measures that can be taken directly within the website in order to improve its position in the search engine rankings.
Now what does On-page Optimization actually means in Layman’s (easier) terms? Or how do I define On-page Optimization, “Anything that you do on a webpage/website using White-hat SEO that directly (or indirectly) increases SERP is called On-page Optimization.”

Isn’t this true and easily understandable?

If you search on Google for On-page Optimization Techniques, you’ll find tons of websites with the same content recycled and rewritten over and over again. Articles that pop on Google’s first page are even as old as 6 years.

6 years! :O OMG!

Major changes have taken place in these 6 years and a lot of Google’s animals, and birds have been released from its zoo, isn’t it?

It’s very obvious to read about improvising meta tags/description, responsive design, faster loading webpage speed, effective keyword density, shorter and easy URLs, proper image optimization, header tags and lot of other things in a blog article about On-page Optimization Techniques.

Yes! Things mentioned above are crucial and go a long way in optimizing a webpage to rank high on Google.

But…

Things have changed! We’re right now in 2014 and there are few more On-page Optimization Techniques that are not very well known. These things are lesser known but still can have a huge impact on which position your site ranks on Google.

In 2014, it isn’t about how much traffic you bring to a website but how much you are able to sustain.

By the way I believe most pro-bloggers already know about these On-page Optimization Technique that I’ll talk about now, so it’s mainly meant for new and little experienced bloggers. Bloggers who have basic knowledge about white-hat SEO, basic On-page Optimization Techniques and who want to learn something new.

So should we start? Here we go…


All these 5 tricks arranged have their own importance and their effectiveness depends on how you implement them. Here’s the 1st.

Number 5 – Embed Interesting Content Related Videos

Videos are an easy way for any human to understand something. Human mind is wired to remember visual information more effectively compared to text.

Now the question would arise in your mind like how is embedding video in an article help in On-page Optimization, isn’t it?

You can add an image and put keywords in its alt tag and increase keyword density but what can you possibly do to an embedded video?

Well! The answer is NOTHING.

But…

We all know that Google records every piece of information about the user. Information like IP addresses, country, browser, a position at which the mouse pointer is kept or moving on a webpage, how much time he spends on a website and a lot of others.

The indirect answer lies in the above lines, and that is the time a user spends on a webpage/website.

In Example #1, suppose you write a 1000 words article, 100 readers visit that article and read it for 2 minutes each. This tells us that the average time spent by a reader on that webpage/article is 2 minutes.

Now read attentively…

in Example #2 if you embed a 3-minute video in that 1000 words article. 10 users (out of 100) watch that video for about 2 minutes. All 100 readers spend 2 minutes each to read that 1000 words article and then exit. So now what is the average time spend by a reader on that particular webpage which has a video embedded in it?

“(4 X 10) + (2 X 90)/100 = 2.2 minutes”

Google gives a lot of importance to websites on which user spends the most time and then eventually rank that site higher in SERP. Embedding a video increases the average time spend by a reader on a blog and does give it a natural and pure white hat SERP boost.

After you finish writing an article and just when you’re about to hit the ‘Publish’ button, do check on Youtube or any other popular video site for an interesting video directly related to your content. If you wrote a List of Top 5 Smartphones, it’s recommended to embed review videos of all those 5 Smartphones. This will not only increase the average time spent by a user on your webpage but also make it look more lucrative.

I know you would be having some doubts regarding this part, I do request you to first leave a comment below (because we tend to forget our queries later) and then continue reading the next phase of this blog post.

Moving on…

Number 4 – Reading Level

Did you ever have a chance to read some legal document? How is it? Is it easy to understand or very hard?

It’s hard, very hard to understand, all those alien words and the type of sentence framing and vocabulary a normal person isn’t used to. I bet you’d have to sit with a dictionary to understand it and still have some doubts.

Consider if all blog posts were written in such language, how many articles would you read? And which articles would you understand? Thus in such scenario, we have something called Reading Level.

Reading Level tells us how easier (or hard) is it to read certain type of text. There are different kinds of users utilizing the internet ranging from primary school students aged between 6-8 years to retired senior citizen aging more than 65.

If you’re using (or used) ‘WordPress SEO by Yoast plugin,’ you probably might have seen something like ‘Flesch Reading Ease Test’ and that’s what I’m talking about.

Flesch Reading Test determines the ease to read a certain piece of text. Higher the score an article gets in Flesch Reading Ease Test, the easier that article is to read. A score of 60-70 is considered ideal and is easily understood by 13-15 year old kids. To get a better understanding of this concept, its recommended to read this Wikipedia article.

If you search something on Google, it has an option to rearrange search results according to ‘Reading Level.’ Though not a major ranking factor but Google naturally does arrange results according to Reading Level, it’s very important to take Flesch Reading Ease Test Score into consideration while writing an article.

Wordpress users can use WordPress SEO by Yoast plugin to measure reading level score and other important On-Page Optimization factors. Blogger users can take advantage of Readability-Score.com to measure Reading Level of their blog post.

Recently I even published an article about a tool called Grammarly which helps to weed out grammatical, vocabulary, punctuation errors and spelling mistakes from an article. This will help you to publish a near-to-perfect blog post. It helped me get a score of 99 out of 100 from 72 out of 100 just with a few clicks.

Now let’s move on to the next On-Page Optimization Technique, shall we?

Number 3 – Sitewide Link

Most of you might know that giving sitewide (sidebar) link to another website or even receiving such links is considered highest level of Spam by Google.

Why?

A sidebar link is what I call as deceptive link. It may look like just one link, but it’s not.

Consider a website ‘A’ has 100 pages, and it give sidebar link to website ‘B,’ website ‘B’ receives not one but 100 backlinks from Website ‘A.’ Since all those 100 pages have a sidebar, Google considers this as a link from every webpage of A.

Then why I have mentioned Sitewide Link as another lesser known On-Page Optimization Technique?

Here’s the answer…

If we think a little deep and narrower, what can happen if we add a link to a webpage of the same site on the sidebar. Like Website ‘A’ links an internal article in its sidebar. Putting a sidebar link pointing to one of the internal webpage is also a sort of interlink and Google 100% supports interlinking.

Using this, you can put link to an internal article(s) on the sidebar which helps you a lot. Here’s the same strategy on my site’s sidebar.

Recently I had linked to an article on one of my other website and made some changes to that article. Later on within a week, organic traffic to that article increased from 250views/day to almost 700views/day, that’s almost 280% increase. Isn’t this strategy awesome?

If you ask me, then yes it is, all you have to do is just internal link to an article on the sidebar.

Number 2 – Comments

The second most part of a webpage that has more content (meat) after the blog post itself is the comments.

Readers do leave comment on a blog post, if they truly appreciate it. Most of the comments are either one-liner or pretty generic but few readers leave a long and valuable comment.

I hope you all know that Google bot reads a blog post as well as comments on it and can differentiate between a blog post and comments. Blog posts and comments help Google understand the context of the article.

So what can you do to help comments play an important in On-Page Optimization?

Answer is, Add Keyword(s)!

Your readers may not add the keywords in their comments you are targeting, so this is what I’d suggest you to do.

Keep the comments on moderation, once you have a long or valuable comment on hold, add one or two keywords you are targeting in that comment. No! do not keyword stuff but add keywords in such a way that it would feel natural to any human. Just add keyword once or twice in the comment and make it look pretty natural.

I would request you to not keyword stuff it because it could do more harm to your site than any good at all. If you cannot make the comment look natural once you add keyword(s), I’d suggest not doing it.

Using this technique, I’ve seen almost 30-40% increase in organic traffic for the article’s comments I modified.

Now let’s move on to the integral part of this post, the #1 On-Page Optimization Technique and it is…

Number 1 – Enticing Blog Post Title

Here’s the big daddy of all On-Page Optimization Technique. Every article written under the sun about On-Page Optimization Techniques will have blog post title in it, so why miss it.

It’s obvious for you to know that post title should be max 70 characters long as Google only reads the first 70 characters in a post title while indexing.

But…

Do you know how much characters of that post title are actually seen by the user? Since we write article for humans and not bot, it’s very important to understand how much is actually shown to the human eye.

Thanks to SEO Moz for developing a tool that represents the exact way any search result is seen by user. I read about this tool first on Anurag Balagam’s site SEOUnplug.com


Now what this tool does is represent the title that will be displayed the same way in Google Search Results. It allows you add your keyword and a title with that keyword in it and how many characters will be displayed in Search Results.

What more can be done to a blog post title once you know how many characters will be displayed?

Place keywords appropriately.

It advisable to post keyword at start or after two-three words in the title. I could write the title of this post in two different ways, and they are,

Title #1 – “On-Page Optimization Techniques: Top 5 Lesser Known Strategies” or

Title #2 – “5 Lesser Known On-Page Optimization Techniques to Understand in 2014”

Nonetheless, I’ll always suggest you to write post titles in such a way that your reader understands it and not for search engine bot. Your article title is like an advertisement to your blog post, so the more enticing it is, greater the CTR it will generate.

Well, talking about CTR, there’s one super secret technique I’d liked to share which I observed and learned from Imran Uddin’s site AllIndiaYouth.com that they applied during Friendship Day Event.

He added characters like ‘{Geek]*’ or ‘[New]’ at the start of the blog post title. Adding such characters do not magically improve CTR but it does looks different to the reader, and he usually clicks on it if it appears on the first page.

Now most of you might not know but if a website gets high CTR, then Google automatically increases its ranking position by 3-4 places. This technique works only when the article is ranking on 1st page of Google. One of my friend tried this same strategy, and his SERP increased from 9th position to a whooping 3rd position.

Isn’t this cool? Yeah, it is.

Conclusion

For all the basic On-Page Optimisation Techniques, I’d suggest you to read this post by Brian Dean.

I do believe I was able to provide a unique and valuable article about On-Page Optimization, that would help outrank your competitors by using these white hat techniques.

I’d love to hear your response on this post for which I have been researching for over a month or so.

I’d feel great if you take some precious time and leave your valuable comment below.

Thank You!

Friday, 10 October 2014

Google Rolls Out Panda 4.1 Against More Thin Content

Google has announced that it is rolling out the next iteration of its infamous Panda algorithm that is a filter designed to kill thin or poor content in search rankings. The update started rolling out this week, and will continue into the next. Reportedly, it will roughly impact between 3% and 5% search queries - primarily those with thin or poor quality content we often see on download and ad websites etc.

 What's new in this algorithm?

According to Google, this version is supposed to be more precise and will allow more high-quality small and medium-sized sites to rank better. Google also claims to have been able to discover additional signals to help Panda more accurately identify low quality content, thanks to user and webmaster feedback.

This means that you don't need a massive site to earn the top spot. In the announcement, Google said;

 Based on user (and webmaster!) feedback, we've been able to discover a few more signals to help Panda identify low-quality content more precisely. This results in a greater diversity of high-quality small- and medium-sized sites ranking higher, which is nice.

 So far so good.

Another piece of good news is if you were penalized by Panda previously, then this update means the damage may have been undone if you did all the right things to correct the issue. If you see an increase in traffic by the end of next week, then it’s a good sign this update worked out in your favor.

Here is what SEJ's founder Loren Baker had to say about this update;

 This new Panda algorithmic update reinforces the fact that Google is not a fan of thin content and that crawl efficiency along with serving clear and direct data messages to Google are becoming more important than ever.

 Specializing XML sitemaps, trimming back on thin content and making sure that you are serving Google exactly what they need with minimal effort expended on part of Google-bot needs to be a huge emphasis. More so, also making sure that even in XML sitemaps, crawl priority is properly defined, and old content is not recrawled unless there is specific reason.

Now obviously, this new update can't be good news for everybody. If the estimates are true, then we're looking at a total of 5% queries effected, which is a significant number. If you have been hit, you'll know after about a week. Best of luck :)

How To Submit Blogger Sitemap To Google Webmaster Tools?

 To be successful in your blogging career you must have to generate decent organic traffic to your blog. By the term “organic traffic” I mean the traffic which comes to your blog through search engines like Google. If you are a new blogger then you should be aware with the Google Webmaster Tools. This is a great tool which is provided by Google itself. It is useful for bloggers and webmasters to get their blog or website index by the Google and it also help to improve our blog’s crawling rate.

You just need to verify your blog ownership in Google Webmaster Tools and then submit a simple sitemap. It is very important to submit blogger sitemap to Google in terms of SEO which tells Google about your blog and its content. Whenever you update your blog with new posts, your sitemap helps to index them easily in search engines. This is what we are gonna discuss in this post. Let see how to add blogger sitemap to Google Webmaster Tools.
Google Webmaster Tools Sitemap

Submit Blogger Sitemap To Google Webmaster Tools

Below are some easy steps you have to go through in terms to submit your blogspot blog sitemap.

  •     Sign in to Google Webmaster Tools.
  •     Click on the blog title for which you want to add sitemap.
  •     Click on Sitemaps button as shown below.


  •     At the top right corner of the page, press Add/Test sitemap button.
  •     Once you click the button, a small box will appear as shown in the screenshot below.



    Add the below code in the text field.

    atom.xml?redirect=false&start-index=1&max-results=500

This is the sitemap code for your blogger blog which you need to add.

    Press “Submit Sitemap” button.
    Refresh the page.

Congratulation! You have finished the process of submitting your blog sitemap.
Note: The above sitemap will work for 500 posts only. If you have more than 500 posts published in your blog, then you have to add one more sitemap. Whole procedure will be same but at this time you have to add this code.

    atom.xml?redirect=false&start-index=501&max-results=500

The sitemap which we submit to Google Webmaster Tools is a XML sitemap which is used by search engines to find our content easily. There is HTML sitemap too which is for our blog readers. We should add sitemap page to our blog so that our readers can easily view all of our blog posts at the single location. It’ll be easy for them to read post which they want to. If you don’t know how to add a sitemap page in blogger, then here is a tutorial for you.

  Comments

This was the step by step guide on how to add blogger sitemap in Google Webmaster Tools. If you found it worth reading, then please share it with your social media friends. If you have any feedback, suggestion or any query then feel free to comment below this post. Your comments will be answered as soon as time allows. Happy Blogging! :-)

5 Valuable Pinterest SEO Advices For Marketers

Pinterest is so much more about sharing images. When you come to think of it, people on Pinterest are more interested in what they want (probably in the future), as opposed to what they're doing (as on Facebook, Twitter etc.). And with Pinterest Guided Search, users can look through billions of pins to find things they've probably never seen before! So in a sense, Pinterest is the perfect network for marketing.

 When we talk about search (Guided Search) and marketing, the term SEO (Search Engine Optimization) automatically comes to mind. It is a way for marketers to make their content more visible in search.

So in this post, we'll talk about SEO tips for the Pinterest marketer. These tips come directly from Anna Majkowska, a software manager on Pinterest’s search team, who said "it’s not too complicated, easier than optimizing for Google."

 1. Profile optimization

It is very important for marketers to complete and optimize their Pinterest Business profile. Keep in mind that you need to have a Pinterest Business Account for branding reasons, and not a personal profile. Here are things you should do;

    Include your brand name in the Account Name and Username. This helps with branding
    Write a strong description about your business, and include many relevant keywords
    Verify your website with Pinterest and gain access to web analytics.

 2. Pin Buttons

Encouraging users to pin content from your website primes the Pinterest search pump. The more good pins you get, the better your authority and the higher your posts will rank.

3. Keyword Descriptions

As mentioned above, make sure you full out the descriptions with relevant keywords that describe your business. Be careful, because these descriptions serve as captions, and will make or break potential customers. Avoid using hashtags, because they serve no purpose on Pinterest. Also, when naming boards stick with straightforward, simple names.

4. Rich Pins

Rich Pins are a way to pull structured data from your site and display it on Pinterest. Depending on the type of Rich Pin, they can show price and availability for a product, ingredients for a recipe or address, phone number and a map for a place. Such content ranks higher in Pinterest search. It’s also more visible in Pinterest users’ feeds and therefore has a higher click-through rate.

5. Get More Followers

Add the follow button to your site, on as many pages as possible. Promote your Pinterest account on other social accounts. The way it works is the more followers you have, the higher authority of your profile and your boards, and the more likely your Pins will rank highly in Pinterest search,

Although Pinterest is dominated by pins about fashion, travel and cooking (which isn't a surprise, since 70% of Pinterest users are women), there are opportunities to target other topics. BuzzFeed has had great success with spreading its humor content. If your topic is competitive, look for niches that have a high volume of searches, but a lower volume of content, such as cocktail juices in the recipes category.